Marketing Manager

Position Summary:
The Marketing Manager is responsible for all aspects of local marketing and brand promotion of City Winery. This role drives profitability and results through the development and execution of strategic marketing plans supporting all lines of City Winery’s business, including wine, restaurant, private events, concerts, and other programming. The Marketing Manager leads in-market brand awareness, guest acquisition, and retention efforts across all digital and physical channels, working closely with key partners across the company and the national City Winery marketing team. Serving as an ambassador of the City Winery brand, the Marketing Manager will foster close relationships with local strategic partners and media outlets to secure branded opportunities across radio, television, and digital platforms to promote visibility.

Minimum Qualifications:
  • Minimum of 5 years’ experience in a marketing management role, and/or equivalent relevant experience; hospitality or music industry preferred but not required
  • Minimum 2 years’ experience leading a team
  • Strong analytical skills, with eye an for creativity
  • Professional and effective interpersonal, leadership, and communication skills, both written and oral
  • Excellent listening and presentation skills
  • Proficient computer and technological skills including expertise in digital media
  • Must be detail-oriented with particular strengths in time management and organization
  • Ability to manage multiple priorities and produce deliverables within strict recurring deadlines
  • Appreciation for and general understanding of the music, food, wine, and private events business
  • Ability to work flexible schedule including nights, weekends, holidays as needed
  • Must be able to sit for extended periods of time; stand and walk regularly
  • Must be able to travel as needed
  • Bachelor’s degree
Overview of Responsibilities:
Tasks include but are not limited to:
  • Develop robust marketing plans for multiple concepts in the New York region including the flagship City Winery New York, City Vineyard, and City Winery Hudson Valley, in support of the brand’s overall strategic marketing goals
  • Lead the execution of marketing programs from start to finish, with a focus on ROI, driving strong collaboration with internal teams, including, but not limited to Programming, Private Events, Wine Sales, Winemaking, Box Office, HR, and Restaurant
  • Build and lead a small team of marketing professionals that ensures successful execution of the marketing plans, including interviewing, selecting, training, supervising, counseling, and monitoring performance of local marketing team
  • Own the local digital marketing efforts, including social media, email, website presence, and paid campaigns in alignment with overall brand strategy
  • Efficiently and effectively leverage available internal resources, as well as external agencies, strategic partners, and vendors
Key Ongoing Responsibilities Include:
  • Building weekly email newsletters in collaboration with internal departments and designers to communicate City Winery’s robust calendar of programming, from concerts to wine tastings to culinary events
  • Supporting concert ticket sales by working closely with the programming team and artists’ management to effectively promote shows
  • Creating an engaging and effective calendar of social media content while maintaining brand standards
  • Managing media contacts in music, wine, and food channels, establishing and and maintaining good standing with key reviewers, bloggers, writers and traditional media tastemakers
  • Maximizing website traffic through creative earned, owned, and paid media efforts
  • Driving awareness, trial and repeat visitation to our restaurants and bars
  • Increasing on- and off-premise wine sales
  • Supporting private events sales with compelling collateral and creative marketing strategies
  • Ensuring all guest-facing communications are accurate and up-to-date, across multiple platforms
  • Managing and growing a strong, well-organized library of effective, on-brand photography and video content
  • Promotion of Vinofile membership program
  • Overseeing donation/philanthropic requests including gift-giving and auction requests; some requests may require external approval.
  • Managing local marketing budget
  • Regular reporting on all initiatives, sharing successes and opportunities based on agreed-upon key metrics
  • Attend meetings and trainings as needed
  • Additional projects, tasks, duties as per business need
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